Benchmarx are a trade only company, however they wanted their products to be customer facing in order to assist their tradesmen show their range. Therefore the site had to be more of a lifestyle site than a tradesman site. The plan was to give the user options to decide on their kitchen design and accessories in their own time without a salesman, giving the user the freedom to plan every detail. To assist this, we created a spacious and simplistic site, without any unnecessary extras or spotlight areas. Crisp clean headers and strong imagery kept the focus entirely on kitchen design.
NOTE: This is a piece of work done whilst working at Amaze plc before setting up as a consultancy in 2014.